Join the TikTok creator marketplace. About. In January 2020, the company rented a Bel Air mansion for six of its creators called Sway LA. . The agency was cofounded in 2014 by Joe Gagliese and Mathew Micheli. Mark Fischer is a former music executive who worked at Island/Def Jam, Atlantic Records, and artist management firm InDeGoot Entertainment. Yet these bans, threatened and actual, have done little to diminish TikTok's appeal. The D'Amelios are an example of how top TikTok stars are expanding their careers with the help of managers and agents. 2. TikTok is quickly becoming one of the most popular social media platforms with content creators and brands alike. Founded in 2016, theyre headquartered in San Francisco, but also have offices in Miami. the most advanced Instagram account management platform. They manage talent inboxes and calendars, all negotiations, contract review, payments, campaign coordination, reporting, and brand/agency outreach and relationships. In just 6 months from its launch, the company has already achieved success by managing over 250 brandsincluding Disney, Netflix, and Amazon. . We chose them based on their experience managing creators, their responsibilities, and their influence on the industry. The company helps clients across its divisions in London, Los Angeles, and New York secure partnerships with brands. The agency also represents the Hype House, an influencer collab house which Hudson and Easterling both were members of. Their bread and butter is in talent management, spotting, and elevating talented creators who have a unique ability to inspire, entertain, educate and inform super-engaged audiences through high-quality digital and social media content. Have they worked with any big names in the industry? Ray Ligaya, head of talent relations, has been with Viral Nation since 2014. Tidal Media House includes an in-house talent management division, TMH Talent, designed for the creative types who seek to inspire others and progress to the next stage in their career. Being on TikTok is not just about posting videos and hoping that people will watch them. He was a star on the now-defunct video platform Vine and has over 100,000 Instagram followers. Brand building. He has 7 million followers on his TikTok account and since the signing, UTA has partnered Hyram with brands like Bliss, Dove, and First Aid Beauty. Olivia Hodge has worked within the influencer-marketing industry for the last three years. With dedicated designers, web developers, and supporting staff, SugarFrees team can help influencers create original merchandise lines. Prior to joining Select, Patterson worked for Flip Management (which merged with Select). She joined Whalar's talent-management team in 2020, and has helped the team work with multi-hyphenate talent. The talent management company TalentX Entertainment - co-founded by two YouTubers in December 2019 with a focus on TikTok creators - has been expanding rapidly, poaching agents from legacy . Managers and agents earn revenue by receiving a cut of the influencer's earnings, which typically ranges from 10 to 20%, according to industry insiders. The agency should also be able to provide valuable insights and feedback about your content so you can continue to improve. Monroe-Williams has a background in the entertainment industry, and has helped guide her clients' careers beyond the digital space into television, film, music, fashion and licensing. Charley Button has been with Select since 2016. UTA also signed Hyram Yarbro, who is known for his viral skincare videos. Sharp Talent Agency exclusively works with a handful of UK content creators for brand activations. Connecting vision . There is a lot of work that goes into it, especially if you want to use the platform to further your career or boost your brand across industries. that has built up an extensive network of creators and influencers across the said social media platform. The Office of Management and Budget calls the guidance, issued Monday, a "critical step forward in addressing the risks presented by the app to sensitive government data." Brand Partnerships. If you would like to expand your presence further, they can also work with you across other leading social channels in addition to TikTok. This is where TikTok talent management agencies come in. Meet Sparky's New Content Creators & TikTok Managers Zeeter & Sunny Renovate Africa Renovate Africa is a full service content and brand management company. TMH Talent works with you to create multiple additional revenue streams. Berman, Rebecca Bibb, and Ty Flynn signed TikTok star Maggie Thurmon over Zoom in 2020. Aside from their exceptional end-to-end marketing services, Obviously is known for creating trends that turn their campaigns into viral hits. They help TikTok creators monetize their content with native brand sponsorships, merchandise development, content syndication, and more. Overcoming challenges around creator monetization are key to retaining top talent on TikTok's app, especially in light of heavy competition from other tech giants, including Meta, Snap and . Becoming a successful manager requires more than just natural talent . Its clients include YouTube creators and other digital stars like the Royalty family (11 million YouTube subscribers), the LaBrant family (12.9 million YouTube subscribers), Shiloh and Bros (1.6 million YouTube subscribers), and Preppy Kitchen (1.9 million YouTube subscribers). Shannon Wachtell helped pitch and close a large-scale production deal with Facebook Watch hosted by clients Amelie Zilber and Zahra Hashmee. Renovate Africa is the parent company of Sparkam Music which Their roster of talent includes faces like Charlotte Emily Sanders, Nakita Johnson, and Tia Lineker. Select Management Group is a talent-management firm based in Los Angeles. Location: California, United States. Talent managers handle contract negotiations, public relations, and more so that influencers can spend more time doing the things they love. Your business can build and connect with a niche community, and target a younger generation of buyers. This button displays the currently selected search type. 7. The ban, ordered by Congress late last year, follows similar actions from Canada, the EU, Taiwan and more than half of US states. A: Currently, the TikTokker with the highest following by far is Charli D'Amelio. Audiencly has signed over 1000 campaigns, working with more than 100 brands and an influencer pool of 5000+ influencers. . In addition to managing, Monroe-Williams andKayne are also producing several projects. In January 2020, Charli signed with the talent agency UTA alongside her popular sister and fellow TikToker Dixie. Digital networks like Studio71 work with influencer clients in expanding their brands beyond YouTube through content production and distribution, and in building more stable revenue opportunities through advertising. Interview Questions. Once your content is approved, you can be assured prompt and punctual payments. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Audiencly offers management services to influencers. Mumbai (164) Navi Mumbai (11) Bengaluru (5) Gurgaon (3) . Shehas secured partnerships for her clients with brands like Netflix, Amazon Prime, Fenty Beauty, and Sephora Collection. An entrepreneur, she is the owner of both Nomad Model Management and Coco Rocha Model Camp, the modeling industry's most respected training school in New York. This is all while Ubiquitous maintains its high standards on data-driven solutions using technologically advanced technology. TikTok stars have managers to help them manage their businesses. Nash has secured partnerships with brands like Netflix, Kroger, Dr. Pepper, Dunkin' Donuts, DoorDash, and Canon. He has experience in brand marketing, endorsements, licensing, and event sponsorship, and he represents clients in the health, wellness, family, lifestyle, and beauty spaces. They design, create, and promote merch for your channel and work closely with you to make you stand out and connect with your loyal fans. Audiencly works with influencers on TikTok, Instagram, YouTube, Twitter, and Facebook. For brands & agencies. This way, you can be sure that your content is in good hands and that youre getting the most out of your TikTok career. He exclusively manages TikTok talent Hand Luggage Only (600,000 followers) and Flossie (300,000 followers). The Fuel Injector is a talent-management company that focuses on TikTok creators. Brands are catching up on the profit they can make in entering the scene, and Rumble Gaming is the perfect agency to match their competent talents with the best brand sponsorship. The agency has helped clients secure brand deals including with Missguided, Universal, and Deliveroo. Watch popular content from the following creators: Top Floor Management(@topfloormanagement), Bay_Shore_Staffing(@bay_shore_staffing), Top Floor Management(@topfloormanagement), Top Floor Management(@topfloormanagement), Top Floor Management(@topfloormanagement) . A talent management agency can be a valuable asset to a creator who aspires to partner with businesses that fit their personal brand. She recently signed Alex French (3.8 million followers), and has landed French deals with brands including Dermalogica, Casetify, and Poppi. Over the past year, the digital-talent division has brokered over $60 million in brand and licensing deals for all its creators and influencers. Chris Sawtelle is an agent at ICM Partners, a talent and literary agency that represents clients across TV, music, publishing, and social media including TikTok. With over 4,000 influencers and over 4 billion followers combined, they prove to be a trusted partner for your brands next TikTok campaign. Socially Powerful Talent is a social talent agency that works with all talent, including social, celebrities, musicians, sport stars and more. She spent three years as an agent within the music industry looking after DJs, bands, drag queens, and more. TikTok Management langsung terima beres! Sawtelle leads digital ventures at ICM and represents a roster of social-media stars. Clicks Talent believes they can be influencers only contact for all campaigns. He also works with WME's more traditional talent clients who are looking to grow their social-media presence. The Fuel Injector has made a name for itself in the music-marketing world, working on influencer-marketing promotions on TikTok for Rontae Don't Play's "I'm Single and I'm Lit," "Civil War" by Russ, and $uicideboy$'s "And To Those I Love, Thanks For Sticking", "I started music marketing back when it was Musical.ly, when I managed all these audio accounts," Doolaramani told Insider in August. Theo Curry of Fiserv explains in this CU Management article. In cases like Charli's, a manager will often help with the day-to-day work of crafting the creator's brand. Access to millions of people. Be sure to read the contract carefully and ask any questions you may have before signing. She has partnered with brands like Hollister and Daily Harvest. Martinez-Reid, known online as "Bomanizer," has more than 1.5 million followers and a budding career that includes a guest appearance on "Canada's Drag Race" and a line of branded . Start A TikTok Talent Management Agency Established in 1991, United Talent Agency is among the major Hollywood talent agencies and has developed a digital-talent department focused on building businesses for social-media creators. Mahzad Babayan recently joined UTA from Fullscreen. Its cover stars included Kate Moss to Alexander McQueen, New Order to The Stone Roses, Grace Jones to David Beckham, Beyonc to Bjrk. She has worked to secure her clients partnerships with companies like L'Oreal, Samsung, Sephora, and Sony. Talent management can make things easier for both successful and up-and-coming influencers. The DAmelio family, for example, hired former UTA agent Greg Goodfried in 2020 to manage their business. To succeed as a TikTok consultant, you'll need to demonstrate your ability to get thousands or even millions of views on videos. Some TikTok Social Media Management projects have different tiers and add-ons, so be sure to customize it to . Insider is recognizing the top talent managers and agents for TikTok stars in 2021. Make your profile professional TalentX started as a talent-management firm for TikTok stars. Before you start posting job openings, determine what roles you need to fill and what skills are required to complete these responsibilities. . TikTok is mostly used by Gen Z. He previously spent six years at UTA. From marketing campaigns to product launches and media publicity projects. Paula Busnovetsky previously worked at Live Nation Entertainment and currently manages the cast of The Crib Around The Corner, a creator collab house in Los Angeles for Black creators. Aug 2022 - Present7 months. Paula Bruno works with brands and agencies on delivering influencer campaigns and social strategy. The company said it works with 450 TikTok stars that have a combined 1.6 billion followers. NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Ryan Lamont, who started as a creator himself, has helped his clients launch global talent-led projects across live events, podcasts, and online series. Rick Bhatia joined Whalar in 2018. WME has since signed several other breakout stars from TikTok, including fashion influencer Wisdom Kaye and the18-year-old celebrity chefEitan Bernath. Nour ever since a young age has aspired to help others achieve their goals which led him to creating Top Talent Management in May 2020 as a pre-law student in college. In LinkedIn we Arthur Zwane has the full backing of management, for now. Others double up as influencer marketing agencies and can assist both brands and influencers connect and form a mutually beneficial relationship. Alix Frank has been with the company for over seven years, and helped sign TikTok chef Jeremy Scheck (2 million followers). Berman and her team have also closed deals making Charli and Dixie the faces of Morphe and Orosa Beauty, and Berman also partnered the family with Dunkin' Donuts, Invisalign, Valentino, and Beyond Meat. The agency gives each creator a dedicated person on their team to discuss brand deals and opportunities. The D'Amelio family is managed by Barbara Jones, who is the founder of the management firm Outshine Talent, and are represented by Ali Berman, who is the head of digital talent at United Talent Agency. The firm is based in Los Angeles and the UK. Philip Battiato is new to Whalar and focuses on digital platforms, podcasting, and unscripted. in the last 30 days. they easy to work with? Riley Bertucio is an agent under WME's digital-media division, which helps build digital businesses for the agency's digital-native and traditional talent. TikTok talent managers: Victoria Bachan (managing director of talent),Amron Lopez(senior manager),David White (head of East Coast talent), Philip Battiato(manager),Rick Bhatia(manager),Lauren Hancock(manager), andPaula Busnovetsky(manager). TikTok talent includes:Celina Spookyboo Myers(15.9 million followers),Alejandro Rosario (5.5 million followers),Sebastien Andrade(4.8 million followers), The LaBrant Family (27 million followers),Kayla Nicole (16M followers), andDearra and Ken (3.4 million), among others. Loreanne Puzon has gotten brand partnerships for her clients with companies including Amazon, Microsoft, and Walmart. Prior to Underscore, he was an agent at UTA, where he spent two and a half years in the digital group and worked with departments across the firm. Her team has established relationships with major players in the industry to help grow her brand, from working with Dunkin' to name a drink after her to developing a reality TV show on Hulu. Brittany Gilpin represents TikTok stars like Emily Shaw (4.4 million followers), Miki Rai (2.7 million followers), and Halle Burns (2 million followers). Keith Bielory has helped build the company's digital, branding, and licensing team on the East Coast. The Top Talent House consists of Anna Shumate, Rachel Brockman, Eva Cudmore and Katie Pego, who all have a big individual following on TikTok. TikTok talent managers: Abi Hand (talent manager), Olivia Hodge (junior talent manager), andZayna Hussein (junior talent manager). creating a special-edition mattress with bedding company Simmons. The firm also operates Third Act Holdings, a company that produces original content and launches consumer products. Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale. Famepick focuses on talent management for TikTok and other popular social networks and video platforms. Bertucio was promoted to agent in 2021 after working her way up from the WME mail room, where she started in 2018. They promise to pay you on time and in full, and you always have someone to speak to if you have any issues or concerns. . Some of the brands that theyve worked with include Poshmark, Google Pay, and Sony Music. Create an influencer press kit Prior to founding Outshine, Jones was a music-business executive, and she worked at Columbia Records and Warner Records where she directed projects and global product launches. Anna Shumate is a 17-year-old . The content house became its flagship . If your sink was leaking, you wouldn't hire an electrician. Natalie Anastasia's TikTok roster includes talent likeThe McFarlands and The Montes Twins, among others. My colleague Sydney Bradley broke down 15 top talent management companies that are helping to shape the careers of micro influencers in 2020. . TikTok talent agents:Jade Sherman (partner),Keith Bielory (partner),Marienor Madrilejo (senior agent),Adam Loria (agent), Samantha Schmidt (agent), andSophie Bressler (agent). They are a part of the alternative programming, digital media, licensing, and branding team at A3. The TikTok Global Talent Management & Organization Effectiveness Lead is responsible for the global talent strategy . TikTok talent managers: Liana Mitteldorf (senior talent manager), Natalie Anastasia, Cheyenne Brink, Verity Park, Jordan Eaton, Millie Webber, Zara Murdoch, andRyan Lamont. 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